Which option is NOT recommended when engaging with campus press?

Which option is NOT recommended when engaging with campus press?

• A. Designate a spokesperson, prepare key messages, and respond promptly and accurately.
• B. Respond promptly and accurately.
• C. Provide clear, factual information.
• D. Deny all inquiries.

Answer: (D)

Engaging with campus press works best when communication is coordinated and transparent. Designating a spokesperson, preparing key messages, and responding promptly and accurately keeps information consistent and credible, while providing clear, factual information helps the reporter and the public understand the situation. Denying all inquiries, on the other hand, signals avoidance and can fuel rumors, erode trust, and make the institution seem evasive. Even when some details can’t be shared, directing journalists to the appropriate spokesperson and offering whatever verifiable information is available keeps the dialogue open and maintains accountability.

Engaging with campus press works best when communication is coordinated and transparent. Designating a spokesperson, preparing key messages, and responding promptly and accurately keeps information consistent and credible, while providing clear, factual information helps the reporter and the public understand the situation. Denying all inquiries, on the other hand, signals avoidance and can fuel rumors, erode trust, and make the institution seem evasive. Even when some details can’t be shared, directing journalists to the appropriate spokesperson and offering whatever verifiable information is available keeps the dialogue open and maintains accountability.